Gurus

I follow a crypto blogger, but I see that almost all of his posts are about how successful he is. He flies business class, buys his wife gifts, and dines at expensive restaurants. But if I wanted to look at your photos, I’d follow you on Instagram, wouldn’t I?

Your profile bio says you’ll teach me how to trade crypto. I followed you to learn something new, but after scrolling through a month’s worth of your posts, I only saw one piece of advice from an AI. How exactly is looking at all your photos going to help me? How will that convince me to buy something from you? Why should I trust you?

Photos of your success don’t explain where that success came from. People could have signed up through your referral links, lost money following your advice, and you would have earned a commission on their losses.

Right, you’ve caught the attention of people who want the same kind of successful life. But how will you get the attention of millionaires? They live much more successful lives than you do. You won’t attract them with a picture-perfect life.