American style uses double typographic quotes “ ”, British style uses single typographic quotes ‘ ’, and technical documentation uses straight quotes " ". In American style, punctuation goes inside the quotation marks; in British style, placement follows meaning. But even in American blogs and technical books, punctuation is often placed by meaning rather than inside.

The apostrophe is either straight ' or typographic ’. For articles and posts, the typographic apostrophe is recommended. But if you look at popular news outlets or blogs from large tech companies, you’ll often find straight and typographic apostrophes and quotation marks mixed even within the same article. Some AI agents can’t use typographic symbols and replace them with straight ones.

Straight quotes are always easier to type than holding 3 keys for typographic ones. On top of that, with straight quotes the opening and closing mark is the same character, while typographic quotes use different ones. Smart auto-replacement to typographic symbols can be set up on a laptop, but most apps ignore that setting. If you write in different languages or for different styles, smart replacement will not help. You can set up a script to replace them before publishing articles, but if the article contains code examples, you can’t replace them there. You can also replace them manually before publishing, but when replying to comments you end up with straight ones again. Some fonts render the straight apostrophe beautifully, but you control the font only on your own site. Some websites automatically convert typed text into typographic marks, but if you paste text, they leave the straight ones in.

По статистике, 90% стартапов закрываются в первые годы работы. Но это применимо только к венчурным стартапам. В стартапах с другим финансированием вероятность успеха может быть 50%, а ваша личная вероятность может быть еще выше.

Если вы уже запустили 5 стартапов, даже если все они закрылись, то в следующем стартапе у вас будет больше шансов на успех, чем у того, кто делает свой первый стартап. А если какие-то из ваших стартапов стали прибыльными, то в следующем стартапе у вас больше шансов, чем у того, кто сделал 5 только убыточных стартапов. С каждой новой попыткой вы повышаете свои шансы на успех.

Statistics say that 90% of startups shut down in the first few years. But this only applies to venture-backed startups. Startups with other kinds of funding may have a 50% chance of success, and your own odds may be even higher.

If you’ve already launched 5 startups, even if all of them shut down, your next startup will have better odds of success than someone on their first startup. And if some of your startups became profitable, your next startup will have better odds than someone whose 5 startups all lost money. With each new attempt, you improve your odds of success.

Вы можете сколько угодно читать про психоделическое состояние, паническую атаку или алкогольное опьянение, но описание не передаст само ощущение. Только проживая подобный опыт вы понимаете, насколько велика пропасть между знанием и тем, как это ощущается. И насколько трудно подобрать слова, чтобы описать эти ощущения.

Как объяснить человеку, который никогда не видел сны, каково это, видеть сны?

You can read all you want about psychedelic states, panic attacks, or being drunk. But no description can convey what they actually feel like. Only by experiencing something like that yourself do you realize how big the gap is between merely knowing about it and actually feeling it. And how hard it is to find the right words to describe those sensations.

How do you explain to someone who’s never had a dream what dreaming feels like?